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The Age of Brand Transparency | Natasha Case – Payne Capital Management
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The Age of Brand Transparency | Natasha Case

“Information is out there. It’s easy to access. We understand more about food systems now, so there’s an expectation on brands to make those changes.” – Natasha Case

(click to tweet)

The Internet has changed every industry.

With just a few taps on our smartphones, we can dive deep into the story of any business. Suddenly, walking through the mall or ordering at a restaurant isn’t the blind experience it once was. We are within reach of knowledge about the vendors’ sourcing, ethics, and social responsibility. Thus, the brands of today are adapting to this consumer demand.

Today on the show we are joined by Natasha Case, co-founder of Coolhaus, the socially responsible ice cream brand that began on a truck at Coachella – now distributing over 6,000 grocery stores across the country. Their products aren’t just handcrafted ice cream sandwiches. They also offer artesian pints and chocolate dipped bars. 

Don’t miss this week’s conversation while we cover everything from market volatility, trade tariffs—to the importance of knowing the numbers of your business regardless of department, and why there’s nothing wrong with liking vanilla …

“You could have no tools and be an entrepreneur. You don’t need a degree. It’s the anti-degree.” – Natasha Case

(click to tweet)

Points to Keep In Mind

  • U.S. total trade is $2 trillion; about $578 billion with China.
  • The current market volatility is not that far off the historical average.
  • Overrun refers to the amount of air that gets trapped inside the ice cream during churning.
  • Most novelties in the ice cream market are: dietary based, dairy alternative, or cheaper product.
  • Change comes from consumers demanding it.
  • Because information is more accessible than ever before, consumers demand transparency.
  • It’s okay to factor how much you enjoy the city into choosing a headquarter location.
  • Go back to the drawing board once your business has money to entertain the options you couldn’t explore when you were bootstrapping.
  • Vanilla isn’t plain; it just causes the least amount of palate fatigue out of any other flavor profile. 
  • Even if it’s not your main job, know the numbers of your business.

Guest Contact: Natasha Case

Coolhaus: Coolhaus

Twitter: Coolhaus

Instagram: Coolhaus

 

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