We are excited to welcome Dorie Clark to this week’s $mart Women. Dorie is the author of the best-selling book Reinventing You: Define Your Brand, Imagine Your Future. Her latest effort, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, was released earlier in the week. Together with host Michelle McKinnon, the women discuss the importance of personal branding, having a wing(wo)man, mentorship, and finance. Then, Michelle fields a question on employer-matching 401Ks.