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Creagh-ating for Millenials | Sarah Creagh

“I wanted to create a product that matches the power of our generation.” – Sarah Creagh

(click to tweet)

Entrepreneurship is not romantic.

If you find a hole in the marketplace, and create a product or service that fills that void, chances are you will most likely succeed. This recipe is no secret, yet most of us get lost in creative dreamland when imagining the company of our dreams. That’s why it’s so important to distill your mission down to a customer demographic and align that with a product or service.

Today, on the $mart Women Invest podcast, we are joined by Sarah Creagh, the Founder and CEO of Creagh. Creagh creates timeless American luxury handbags for the millennial woman. In this interview, Sarah discusses how she focused her efforts on providing for that customer segment.

Tune in to this episode to learn how to zero in on your customer target, so you can bring your company to focus.

Browse the collection of luxury handbags at CREAGH here

“Even if a millennial has a corporate job, they usually have a side hustle.” – Sarah Creagh

(click to tweet)

Points to Keep In Mind

  • “Be greedy when others are fearful, and be fearful when others are greedy.” – Warren Buffet
  • Millenials spend more time working than most generations
  • Build your business around the spot in the marketplace that nobody else is serving
  • Seek out strategic partnerships to enable the brand to get momentum
  • Retail isn’t dead—there is still space for a small, boutique-y customer feel
  • Wholesale demands higher margins than direct-to-consumer

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