Get Started


Entrepreneurs that Inspire | Vanessa Liu
March 14, 2018
Learning To Ask | Minda Harts
April 4, 2018

Decoding Bitcoin | Margaux Avedisian

“Even though people start these blockchain companies, they aren’t in control because it’s peer-to-peer. They’ve cut out the middleman.” – Margaux Avedisian

(click to tweet)

You either understand Bitcoin or you don’t.

And for most of us, we fall into the second category. Cryptocurrency has captured the world’s attention, but it feels like nobody can explain what it is or how it works. The conversation is filled with foreign terms like “Ethereum,” “smart contracts,” and “protocol coins.” We pretend to know what we’re talking about, but really we’re just hiding behind jargon.

That’s why on today’s episode of the $mart Women Invest podcast, we are joined by Margaux Avedisian to decode all things related blockchain, Bitcoin, and ICOs. Margaux is currently EVP at Transform PR, the leading blockchain public relations firm, which has represented over 100 blockchain companies and 60 ICOs. She is cofounder and partner at the pre-ICO funding platform CoolPool. Other crypto projects she’s been affiliated with: MonetaGo, a blockchain value transfer company and Trade Hill, the first Bitcoin exchange in America. She is also a standup comedian.

Tune in to learn about cryptocurrency and decide whether or not you’d like to add it to your investment portfolio!

“Before it was a kid in a basement doing an ICO. Now, we’re starting to see more established companies do ICOs.” – Margaux Avedisian

(click to tweet)

Points to Keep In Mind

  • When investing, understand the possibility of losing everything.
  • Put your higher-risk investments into a taxable account.
  • ICOs are where companies (new or preexisting) create a token to raise money.
    • Typically the token grants the owner to use the technology.
  • Cryptocurrency is not intuitive.
  • Ethereum is the platform on which people can build blockchain technologies.
  • When investing in cryptocurrency, start with reading the white paper and researching the team.
  • The public ledger removes the middleman, increases speed, and makes the record-keeping immutable.
  • Look at SALT Lendings to use your cryptocurrency as loan collateral.
  • Data companies integrating blockchain are now giving the user the option to sell/profit off the release of their data.
  • Use Google Authenticator and cold storage to protect yourself from fraud.
  • Create an account on Coinbase to get started investing in cryptocurrency.
  • Find each coin’s Telegram group to learn from those closest to the action.
  • Even though people start these blockchain companies, they aren’t in control because it’s peer-to-peer.
  • Smart contracts enable money to be housed in escrow and not be controlled by a person.

Guest Contact: Margaux Avedisian

Transform PR

Twitter: Margaux Avedisian

Youtube: margauxWithAnX

$mart Women Invest Contact:

Email: [email protected]

Instagram: @SmartWomenInvest

Website: Smartwomeninvest.com

Text  ‘INVESTING’ to 555-888 for our white page on tax reform