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Mind On My Money | Leanna Haakons
December 12, 2018
The Psych of Investing
January 2, 2019

Ax The Pink Tax

“It shouldn’t cost more to be a woman. Period.” – $mart Women Invest

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We vote with our dollar.

And the more something costs, the less voice we have in our wallet for our next purchase. That is why it’s important to be a mindful consumer. By understanding the economics behind our purchasing decisions, we can push for a better future.

That’s why today, on the $mart Women Invest podcast, we are discussing the pink tax. This phenomenon is when women are forced to pay more than men for the same product. Razors, toys, and lotion are just a few examples of SKUs that when put under a microscope—we see the inherent gender discrimination.

Tune in to today’s episode to hear the research, so you can more thoughtfully browse the aisles next time you’re at the store.

“We need more women in Congress and at the state level to make these changes.” – $mart Women Invest

(click to tweet)

Points to Keep In Mind

  • The pink tax is the gender-based price discrimination that women have to pay
  • Research shows that female-oriented toys are priced 7% higher than the male counterpart
  • In New York City, women pay 11% more for razors and 11% for lotion
  • To change the pink tax, vote for women running for political office
  • Support female-run brands and smaller businesses
  • You can save money by buying the male-equivalent gift this holiday season

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