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March 7, 2018
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March 28, 2018

Entrepreneurs that Inspire | Vanessa Liu

“Having the investor hat on allows me to have perspective on what’s working, what’s getting traction, and what ideas are having an incredible product market fit.” – Vanessa Liu

(click to tweet)

Should you work in a corporate or startup environment?

In both settings, it’s going to take hard work to get to the top. In a corporate world, you climb the ladder to make the big bucks. And at a startup, you’re hustling to launch your brainchild to become something big. Each side has its unique pros, and each side has its unique cons.

On today’s episode of the $mart Women Invest podcast, we are joined by Vanessa Liu, who has oscillated between these two worlds. Vanessa Liu is the Head of SAP.io and Chief Operating Officer of Trigger Media. Trigger Media is a venture startup studio that launches its own businesses, like InsideHook & Fevo. With over a decade of experience in entertainment and media, Vanessa has seen it from all angles. She graduated magna cum laude in behavioral neuroscience from Harvard, and has a J.D. from Harvard Law School. Today, we hear her insights on the startup vs. corporate dilemma.

Tune in to our interview to learn how you should approach the decision to work in a startup or corporate environment.

“We are a venture firm that also incubates the businesses. We craft the business plans and we find the entrepreneurs to run it with us.” – Vanessa Liu

(click to tweet)

Points to Keep In Mind

  • Most tech firms and startups are trying to be more environmentally responsible
  • ESG = Environmental, Social, Governance
    • The 3 factors they say that create a sustainable or ethical impact
  • Contrary to popular belief, firms with good corporate governance show higher earnings
  • Oscillate between startup and corporate allows you to see both sides
  • Make qualitative assessments of the entrepreneurs you’re investing in
  • Seek out mentors in your industry to learn through osmosis
    • Also turn to them when the time gets tough
  • Lock down board positions by putting yourself out there

Guest Contact: Vanessa Liu

Trigger Media Group

Twitter: Vanessa Liu

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